Scout Resources

Keep up with all the latest developments in recurring revenue management, with our white papers, demos, and other research. You can also download our e-kit and learn about our upcoming webcasts and events.
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Executive Series - Upcoming Online Events

Creating Harmony between Customer Success and Marketing

When Customer Success teams and Marketing teams work well together, they can create superior customer experiences that literally speak for themselves – turning customers into vocal advocates. But frequently the relationship between these organizations is a tense one, as marketers are perceived as wanting too much out of too many customers, too early.

Join Matt Shanahan from ServiceSource and Brian Gladstein from Explorics as they discuss how to build stronger, more personal ties to customers through collaboration between Customer Success Professionals and Marketers.

Scout Upcoming Webcast

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PRESENTERSMatt Shanahan
VP, Product Strategy for Scout, ServiceSource

Brian Gladstein
CEO & Founder, Explorics
WEBCASTS
April 29, 2014
11:00 AM PDT | 2:00 PM EDT
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What Usage Analytics Reveals About Customers to Drive Growth

In a cloud and B4B economy, measuring and guaranteeing consumption across the customer lifecycle is required for success. Gone are the days when you paid for a technology asset up front. Today, customers now expect to receive ongoing value from their services in the cloud based on value derived from their per-user or monthly fee and shifts the risk from the technology buyer to the technology supplier.

Join J.B. Wood, president & CEO, TSIA and Matt Shanahan, vice president of product strategy, ServiceSource for this informative webinar as they explore the shift to a B4B service business and what technology companies can do to drive recurring revenue growth across the customer lifecycle.

Participate in this webinar and learn how your service organization can drive more recurring revenue growth across the customer lifecycle in a B4B economy. Register today!

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PRESENTERSMatt Shanahan
VP, Product Strategy for Scout, ServiceSource

J.B. Wood
President & CEO, TSIA
WEBCASTS
May 15, 2014
8:00 AM PDT | 11:00 PM EDT
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Net Promoter Scores: The Good, the Bad, and the Ugly

The Net Promoter Score (NPS) is largely popular due to its successful implementation by companies such as American Express, Apple, and Southwest Airlines. While these scores provide great insights into customer satisfaction, they are limited in their ability to prevent churn.

Join our webcast to uncover the good, the bad and the ugly of NPS and learn:

•    How to understand customer coverage and predictive accuracy before using a metric for churn prevention
•    How to use usage and ROI metrics for managing customer success
•    How actionable usage data compliments NPS to measure and foster long term revenue growth

Scout Upcoming Webcast

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PRESENTERSMatt Shanahan
VP, Product Strategy for Scout, ServiceSource
WEBCASTS
May 21, 2014
11:00 AM PDT | 2:00 PM EDT
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Upcoming In-Person Events

ENGAGE Meet-up Bellevue

Please join us for an evening of networking, cocktails and hors d’oeuvres at the ENGAGE Bellevue Meet-up! Network with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models in the subscription economy

Engage Meet-up.

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April 29, 2014
The Parlor
Bellevue, WA

ENGAGE Meet-up London

Please join us for an evening of networking, drinks and bar snacks at the ENGAGE London Meet-up! Network with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models in the subscription economy.

 

Engage Meet-up

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April 30, 2014
Walkers of Whitehall
London

Sales 2.0 San Francisco

Designing the future of Customer Success Management. Success-con provides a comprehensive view of the current state of the profession, takes a provocative look at what it could become, and the gives you the opportunity to make connections with other visionary Customer Success professionals.

Scout Upcoming Webcast

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May 5-6, 2014
Four Season Hotel
San Francisco, CA
Sales 2.0 San Francisco

SIIA’s MAXIMIZE - Beyond Cloud

Scout Analytics is excited to be a Platinum Sponsor at SIIA’s Maximize

This year, SIIA’s Maximize will look beyond the Cloud and dig deep into the growth strategies every ISV needs to be efficient, competitive, and successful in today’s market.

SIIA’s Maximize attendees will learn directly from their peers how to manage growth from the C-Level, marketing, sales, business development, operations, and customer engagement perspectives.

SIIA’s Maximize

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May 20 - 22, 2014
The Palace Hotel
San Francisco, CA

Past Events

How to Leverage Customer Success to Deliver High ROI

How does customer success deliver value to other departments? How can customer success contribute to the revenue equation? Three specific leverage points of customer success are to increase marketable records, increase the number of campaigns, and increase conversion rates. What marketer doesn’t want that? So how does that happen? The key to lowering costs and driving revenue is leveraging your entire customer database to deliver targeted, relevant offers that provide real add-on value for a customer.

Join our webcast to discover how you can use customer success data to revamp your database marketing strategy, lower your cost per lead and learn:

•    How to incorporate end users into your customer success marketing program to add more influencers into upsell and renewal decisions
•    How to create more relevant, segmented campaigns based off of behavioral targeting
•    How to increase customer lifetime value by providing the right offer, to the right customer, at the right time

Scout Upcoming Webcast

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PRESENTERSMichele Ballinger
Product Marketing Manager for Scout, ServiceSource
WEBCASTS
On Demand Webcast

ENGAGE Meet-up San Francisco

Please join us for an evening of networking, cocktails and hors d’oeuvres at the ENGAGE San Francisco Meet-up! Network with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models in the subscription economy.

 

Engage Meet-up

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PRESENTERS
WEBCASTS
On Demand Webcast

The Marketo Marketing Nation Summit 2014

Scout is excited to be a Silver Sponsor at The Marketo Marketing Nation Summit 2014 taking place Monday, April 7 – Wednesday, April 9 at Moscone West in San Francisco. The full 3-day event will feature industry leaders, customer experts, Marketo partners and executives and 80+ game-changing content sessions to show you how to increase your marketing success and simplify your world to help you get to the results you need faster.

Register today use code SCO100 when registering and take advantage of our $100 discount. Join Scout at the Marketing Nation Summit and rise to the top!

Marketo Summit

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PRESENTERS
WEBCASTS
On Demand Webcast

Digital Innovation Media Conference 2014

Visit Scout at The Digital Media Innovation Conference 2014 in London. The Digital Media Innovation Conference will showcase digital media businesses who are successfully pushing the boundaries and embracing innovation.

 

DMI 2014

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PRESENTERS
WEBCASTS
On Demand Webcast

Success-con Europe

Designing the future of Customer Success Management. Success-con provides a comprehensive view of the current state of the profession, takes a provocative look at what it could become, and the gives you the opportunity to make connections with other visionary Customer Success professionals.

Scout Upcoming Webcast

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PRESENTERS
WEBCASTS
On Demand Webcast

The Missing Links in Your Customer Relationship

Success in the subscription economy is dependent on customer retention and revenue growth. Together they maximize customer lifetime value and profitability. However, reliance on a customer relationship between customer stakeholders and vendor employees won’t create the lasting bond needed to keep a customer for life. Many vendors overlook building relationships directly with their users – the missing links. Creating a direct relationship with users deepens bonds and produces advocates.

Join our webcast to discover how to tap into the missing links in your customer relationship and grow your revenue.

Scout Analytics Dashboard

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PRESENTERSMatt Shanahan
VP, Product Strategy for Scout, ServiceSource
WEBCASTS
On Demand Webcast

Sales 2.0

Transform your sales organization to ensure success in 2014 with Scout Analytics and Sales 2.0.

The Sales 2.0 Conference, Philadelphia will provide leaders in B2B sales, marketing and sales operation tactics that are proven to accelerate sales growth, enable strategic change, and transform your sales organization for success in 2014. 

You will learn insights from an expert community comprised of top sales executives, consultants, industry leaders, and analysts. Join us on March 10th; learn how to optimize sales process and strategy for improved results.

Sales 2.0 Conference

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PRESENTERS
WEBCASTS
On Demand Webcast

The First 90 Days: The Key to Customer Success

Why are the first ninety days critical to customer success and renewal revenues? The simple answer is that user adoption equates to higher renewal revenues, and loyal users are created in the first ninety days.

In the subscription economy, renewal revenues are driven by customer usage of the product. Customers either know or want to know what their usage has been as a basis for their renewing their subscription. If they overestimated their need and purchased too many users or other measure of use, the customer will want to course correct at renewal time and only purchase what they have been historically using.

Developing a means to track adoption and a process to intervene to ensure adoption is critical to customer success and driving revenue.

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PRESENTERSMatt Shanahan
VP, Product Strategy for Scout, ServiceSource
WEBCASTS
On Demand Webcast

Parallels Summit 2014: Break Through

As a Silversponsor at Parallels Summit 2014, we invite you to join us in New Orleans, February 24-26 for this exciting event. No other conference assembles your entire industry ecosystem in one location at one time. Over 90% of all hosted websites on the planet are represented by the service providers who attend Parallels Summit, creating an ideal venue for networking, information exchange and insights that just aren’t possible anywhere else.

arallels Summit 2014

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PRESENTERS
WEBCASTS
On Demand Webcast

The First 90 Days: The Key to Customer Success

Why are the first ninety days critical to customer success and renewal revenues? The simple answer is that user adoption equates to higher renewal revenues, and loyal users are created in the first ninety days.

In the subscription economy, renewal revenues are driven by customer usage of the product. Customers either know or want to know what their usage has been as a basis for their renewing their subscription. If they overestimated their need and purchased too many users or other measure of use, the customer will want to course correct at renewal time and only purchase what they have been historically using.

Developing a means to track adoption and a process to intervene to ensure adoption is critical to customer success and driving revenue.

More...
PRESENTERSMatt Shanahan
VP, Product Strategy for Scout, ServiceSource
WEBCASTS
On Demand Webcast

ENGAGE Meet-up in London!

Please join us for an evening of networking, drinks and hors d’oeuvres at the ENGAGE London Meet-up! Network with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models in the subscription economy.

Engage Meet Up in London

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PRESENTERS
WEBCASTS
On Demand Webcast

Scout Analytics Suite Overview

Join this webcast to learn more about the Scout Analytic suite.

Scout Analytics Dashboard

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PRESENTERSMatt Shanahan
VP, Product Strategy for Scout, ServiceSource
WEBCASTS
On Demand Webcast

ENGAGE Meet-up in Seattle!

Please join us for an evening of networking, cocktails and hors d’oeuvres at the ENGAGE Seattle Meet-up! Network with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models in the subscription economy.

 

Engage Meet Up in Seattle

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PRESENTERS
WEBCASTS
On Demand Webcast

Game On: 3 Top Plays for Sales to Grow Recurring Revenue

Customer usage is key to truly understanding your customer.  It can enable you to see a complete, 360-degree view for each customer, subscription, and user. By understanding a customer’s usage, a predictive score can be assigned, thus giving a sales person actionable metrics to identify were their up-sell and cross-sell opportunities are. This data can help a sales person prioritize and focus on the accounts and prospects that will make the most impact to sales.

Join this webcast to learn 3 Top Plays for Sales to Grow Recurring Revenue. We’ll talk about the winning plays that drive recurring revenue growth and profitability for sales, and how to implement them to boost renewals, reduce churn and maximize customer lifetime value.

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PRESENTERSAndy Buchanan
Solutions Engineer, Scout Analytics
WEBCASTS
On Demand Webcast

IIS 2014: Breakthrough

Scout Analytics is excited to be a Host Sponsor at IIS 2014.

The Information Industry is facing the most dynamic change in its history.  And this means tremendous opportunity for the smart and the nimble among us. Between new technology, revenue models and players–companies can go from start-up, to leaders, to irrelevant in short order.

Breakthrough the noise and the hype. Understand what is important and relevant to navigate these changes and lead your company to breakthrough success.

Join Scout and other industry leaders on January 29 & 30th as we discuss how leaders in the Information Industry need to respond to these dramatic changes to thrive.

IIS 2014

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PRESENTERS
WEBCASTS
On Demand Webcast

ENGAGE Meet-up in New York!

Please join us for an evening of networking, cocktails and hors d’oeuvres at the ENGAGE NYC Meet-up! Network with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models in the subscription economy.

 

Engage Meet Up in NY

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PRESENTERS
WEBCASTS
On Demand Webcast

Success-con West

Scout Analytics is excited to be a sponsor at Success-con West in Oakland. Success-Con is the beginning of a conversation about the future of Customer Success Management. The conference will provide a comprehensive view of the current state of the profession together with a provocative look at what it could become, and the opportunity to make the first connections of your own network of visionary Customer Success professionals. The initial sessions last for an afternoon. The interactions and work of building the new role, however, will continue long after.

Space is limited. Reserve your spot at Success-con West - Register today!

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PRESENTERS
WEBCASTS
On Demand Webcast

ENGAGE Meet-up in San Jose!

Please join us for an evening of networking, cocktails and hors d’oeuvres at the ENGAGE San Jose Meet-up! Network with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models in the subscription economy.

 

Engage Meet Up in San Jose

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PRESENTERS
WEBCASTS
On Demand Webcast

New Plays for the New Year

Customers are making a seismic shift in purchase behavior from pay-to-own to pay-to-use. As a result, recurring revenue business models are picking up fast with a myriad of products and services. So what’s the fastest path to growth for a recurring revenue business? How do you shrink the time to profitability, for instance when the average SaaS customer isn’t profitable for 3.1 years?

Join this webcast to learn the new plays for the new year to help grow your recurring revenue business.

We’ll talk about the different levers that drive recurring revenue growth and profitability, and how to implement them into your customer success strategy.

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PRESENTERSAndy Buchanan
Solutions Engineer, Scout Analytics
WEBCASTS
On Demand Webcast

The 3 Levers of Marketing for Customer Success: Maximize revenue growth with playbooks & automation

Marketing automation plays a larger role past lead generation. There is untapped potential to generate revenue and maximize customer lifetime value post customer acquisition.

Learn how customer data, along with the right plays and automation, can help maximize customer success for your organization.

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PRESENTERSAndy Buchanan
Solutions Engineer, Scout Analytics
WEBCASTS
On Demand Webcast

Success-con East

Scout Analytics is excited to be a sponsor at Success-con East in Boston. Success-Con is the beginning of a conversation about the future of Customer Success Management. The conference will provide a comprehensive view of the current state of the profession together with a provocative look at what it could become, and the opportunity to make the first connections of your own network of visionary Customer Success professionals. The initial sessions last for an afternoon. The interactions and work of building the new role, however, will continue long after.

Space is limited. Reserve your spot at Success-con East - Register today!

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PRESENTERS
WEBCASTS
On Demand Webcast

Discover Revenue Opportunities From Your AppExchange Usage Data

AppExchange companies are collecting a ton of valuable usage data from their customers’ online behavior. And while they have a lot of data, they don’t know how to leverage this data to sell better and drive revenue. The results are wasted time and missed revenue opportunities!

Discover the fundamentals to finding meaning behind customer usage data, and drive actionable metrics to increase conversion, boost retention, and maximize customer lifetime value.

In this webcast you will learn the fundamentals to transforming customer usage data into actionable revenue opportunities.

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PRESENTERSMari Strom
Director of Marketing, Scout Analytics

Andy Buchanan
Solutions Engineer, Scout Analytics
WEBCASTS
On Demand Webcast

Dreamforce 2013

Visit Scout at the biggest cloud computing event of the year, and you’ll learn how to connect to your customers in a whole new way. This is where you’ll discover everything you need to know, from industry leaders who are paving the way and becoming customer companies.
 

Visit Scout at booth #W734 in Cloud Expo West.

Dreamforce | Connect With Us In The Cloud Expo | Nov 18-21, 2013 | San Francisco

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PRESENTERS
WEBCASTS
On Demand Webcast

Zuora and Scout Analytics Team up in Seattle!

Please join Zuora and Seattle’s own Scout Analytics for an evening of networking, bier und wurst! Meet up with other local industry leaders at subscription businesses like yours to discuss best practices and innovations in recurring revenue models.

Von Trapp’s: Wednesday, November 13, 2013 from 5:30 PM to 8:30 PM

Register today!

Register ENGAGE 2013

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PRESENTERS
WEBCASTS
On Demand Webcast

Creating User-level Tracking in Your Force.com Application

Usage data is becoming the basis for building long-term, profitable customer relationships. Understanding if and how your users are using or not using your product gives valuable insight into churn, up-sells, and cross-sells. But for Force.com application developers, tracking users and collecting usage data has been difficult. 

Learn how you can enable your Force.com application to collect usage data and optimize customer relationships.

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PRESENTERSWill Rau
Senior Director of Engineering, Scout Analytics

Andy Buchanan
Solutions Engineer, Scout Analytics
WEBCASTS
On Demand Webcast

Playbooks for Customer Success: How to Build, Test and Optimize

The subscription business model is changing the way customers pay and use products. Subscription companies need to keep a close eye on if and how their customer are using their products. Engagement now becomes not only important to retention – it becomes the basis for revenue growth and profitability.

To achieve long-term, profitable customer relationships in a recurring revenue business, a company must be able to measure, promote, and monetize customer engagement. From the design of pricing and packaging, to acquisition, on-boarding, adoption, and renewal, companies need tools to help them manage customer engagement with their product.

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PRESENTERSMari Strom
Director of Markeitng, Scout Analytics

Andy Buchanan
Solutions Engineer, Scout Analytics
WEBCASTS
On Demand Webcast

Pricing in the Subscription Economy for Customer Success

The rapid growth of Cloud and mobile technologies has brought both challenges and opportunities to subscription businesses. With lower distribution costs, customer usage becomes more transparent than ever. As a result, customers will demand to pay based on their individual engagement to get the most value from that service.  Maximizing revenue comes from creating rate plans that match engagement.  Now engagement becomes not only important to retention – it becomes the basis for revenue growth and profitability.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

ENGAGE 2013 Scout Analytics Conference - London, UK

Scout Analytics is excited to host our inaugural ENGAGE Conference on 2 October, 2013 at the SOHO Hotel in London. This half day event will feature the industry’s leading innovators in customer engagement management.

ENGAGE 2013 invites Scout Analytics end users, partners and industry practitioners to learn about and share best practices for achieving profitable customer relationships and optimizing recurring revenue models. Learn, collaborate, and develop customer engagement strategies at ENGAGE 2013!

Register ENGAGE 2013

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PRESENTERS
WEBCASTS
On Demand Webcast

Subscribed 2013

Visit Scout at Subscribed 2013 in San Francisco, September 19 & 20, 2013. Subscribed is designed to inform business leaders in subscription-based businesses about new trends, best practices, and actionable strategies. Each session follows a specific framework allowing an ongoing dialogue between industry leaders, customer experts, and the Subscription Community. It’s no secret why 85% of Zuora customers attended in 2012.

 

Register ENGAGE 2013

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PRESENTERS
WEBCASTS
On Demand Webcast

Up Close and Personal: Optimizing Customer Engagement for Customer Success

In the subscription economy the biggest opportunities for revenue exist within your current customer base. Rather than acquiring new customers, the focus is now on retaining and expanding long-term profitable relationships. To do this in a recurring revenue business, a company must be able to measure, promote, and monetize customer engagement.

Companies that can effectively accomplish these goals see 10-15% more revenue, half the churn rate, and double the profits as compared to the competition.

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PRESENTERSMatt Shanahan
VP, Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

Managing Usage Data for Customer Success

 

Managing customer usage data effectively is key for customer success management. If you’re collecting valuable usage data from your customers’ online behavior, are you leveraging this data to help you drive renewals and grow revenue? If  the answer is NO, you are facing wasted time and missed revenue opportunities!
In this next webcast of our Customer Success Management series, you will learn the fundamentals to transforming customer usage data into actionable revenue opportunities, including how to:
Collect and leverage usage data
Create actionable metrics that identify revenue opportunities
Create targeted customer segments

Managing customer usage data effectively is key for customer success management. If you’re collecting valuable usage data from your customers’ online behavior, are you leveraging this data to help you drive renewals and grow revenue? If the answer is NO, you are facing wasted time and missed revenue opportunities!

In this next webcast of our Customer Success Management series, you will learn the fundamentals to transforming customer usage data into actionable revenue opportunities.

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PRESENTERSMari Strom
Director of Marketing, Scout Analytics
WEBCASTS
On Demand Webcast

How to Make Your CRM Work For YOU

Does your CRM tell you where the next up-sell is? Which trial is most likely to convert? Or what customer renewals are at risk?

Learn how to make your CRM work harder so you focus on generating revenue and maximizing customer lifetime value.

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PRESENTERSMari Strom
Director of Marketing, Scout Analytics
WEBCASTS
On Demand Webcast

Leveraging Predictive Analytics for Customer Success Management

Strengthening and growing your customer relationships is key for retention. Leveraging predictive analytics can help you pinpoint whether or not customers are getting the most out of your product. Learn best practices for Customer Success Management to help you take on the challenge of optimizing and maintaining customer satisfaction.

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PRESENTERSTim Maguire
Director of Customer Experience, EDA

Mari Strom
Director of Marketing, Scout Analytics
WEBCASTS
On Demand Webcast

Renewal Performance Management: Accelerate Revenue and Reduce Costs

Learn the key components of Renewal Performance Management and how to use it to reduce costs, accelerate revenue, and maximize customer lifetime value.

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PRESENTERSMari Strom
Director of Marketing, Scout Analytics
WEBCASTS
On Demand Webcast

Understand the Health of Your Customer Base and Grow Revenue

Want to maximize customer lifetime value and save money?  Renewal Performance Management helps direct you to the customers you can auto-renew to optimize your resources. Learn how to leverage predictive analytics to prioritize your sales, support and marketing resources - saving you time, money, and driving revenue.

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PRESENTERSMonika Saha
Product Marketing Manager, Zuora

Matt Shanahan
VP, Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

All About the Cloud 2013

Scout Analytics is excited to be a silver sponsor at the annual All About the Cloud Conference 2013. Meet the team at Scout Analytics and see a live demonstration of Scout® Yield Optmizer.  

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PRESENTERS
WEBCASTS
On Demand Webcast

Turn your CRM into a Recurring Revenue Generating Machine

Your CRM is great for organizing your customer and lead data, and even provides some solid analytics features. But can your CRM give insight and prediction into what will happen, so you can focus your efforts on the best revenue opportunities. Learn how to make your CRM work harder so you focus on generating revenue and accelerating growth!

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PRESENTERSMari Strom
Director of Marketing, Scout Analytics

Dylin Webster
Director of Customer Success, Scout Analytics
WEBCASTS
On Demand Webcast

Uncover Revenue Opportunities: Transforming Usage Data into Actionable Metrics

Companies are collecting a ton of valuable usage data from their customers’ online behavior. And while they have a lot of data, they don’t know how to leverage this data to sell better and drive revenue. The results are wasted time and missed revenue opportunities! Discover the fundamentals to finding meaning behind customer usage data, and drive actionable metrics to increase conversion, boost retention, and maximize customer lifetime value.

More...
PRESENTERSMari Strom
Director of Marketing, Scout Analytics
WEBCASTS
On Demand Webcast

The Fundamentals of Predictive Analytics for Sales

Learn the key components of predictive analytics and how to use it to generate revenue and maximize customer lifetime value. Predictive analytics can optimize marketing campaigns and sales engagement to increase customer responses, conversions and reduce churn. Discover how predictive analytics and understanding usage can help drive actionable metrics to increase conversion, boost retention, reduce churn and maximize customer lifetime value.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics

Mari Strom
Director of Marketing, Scout Analytics
WEBCASTS
On Demand Webcast

Fundamentals of Recurring Revenue Management for Information Publishers

Join Matt Shanahan, SVP Strategy for Scout Analytics, on this webcast covering how usage data fuels the key steps in the recurring revenue management process for online information publishers. Learn how you can understand customers’ perception of value through their usage and accurately align product packaging, pricing, and promotion to each customer.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

The Fundamentals of Recurring Revenue Management

Join Matt Shanahan, SVP Strategy for Scout Analytics, on this webcast covering how usage data fuels the key steps in the recurring revenue management process. Learn how you can understand customers’ perception of product value through their usage and accurately aligning product packaging, pricing, and promotion to each customer.

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PRESENTERSMatt Shanahan
SVP Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

Subscription Analytics to Fuel Your Business

Join Matt Shanahan, Senior Vice President of Strategy with Scout Analytics, for a discussion hosted by Zuora focused on how to monitor customer engagement using predictive analytics.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics
INDUSTRYSaaS
PARTNERSZuora
WEBCASTS
On Demand Webcast

Webcast: The Fundamentals of Predicting Churn for Online Services

Learn how to predict and prevent your customer churn rate in online services by joining Matt Shanahan, Senior Vice President of Scout Analytics, for a brief webcast, and quickly improve your profitability. Topics will include:

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics
INDUSTRYInformation Services
WEBCASTS
On Demand Webcast

Webcast: The Fundamentals of Predicting Churn in the SaaS Business

Learn how to predict and prevent your customer churn rate in a SaaS-based business model by joining Matt Shanahan, Senior Vice President of Scout Analytics, for a brief webcast, and quickly improve your profitability.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics
INDUSTRYSaaS
WEBCASTS
On Demand Webcast

ABM’s Executive Forum: Drive Recurring Revenue

PRESENTERS
INDUSTRYInformation and Media Publishing
WEBCASTS
On Demand Webcast

Webcast: The Five Milestones to Maximizing Customer Lifetime Value

Join Matt Shanahan, Senior Vice President of Strategy for Scout Analytics, for a brief webcast on the five critical milestones to maximizing customer lifetime value.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics
INDUSTRYSaaS
WEBCASTS
On Demand Webcast

Subscribed 2012 - London

Come see a live demonstration of Scout® Yield Optimizer at Zuora’s Subscribed 2012 event in London. Scout Yield Optimizer extends Z-Billing with both usage metering and pricing optimization solutions for increasing digital subscription revenue.

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PRESENTERSMatt Shanahan
Senior Vice President, Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

Outsell’s Signature Event

Now in its 6th year, Outsell’s Signature Event, co-produced with The Jordan, Edmiston Group (JEGI), is an information industry jewel. It’s a global invitation-only event where CEOs, COOs, Presidents, and Managing Directors slow down to speed up. It’s a break-away conference unlike any other where a select group of C-level Outsell clients are invited to get together and discuss hot topics and what’s happening across industry segments.

Click here to learn about Outsell’s 2012 Signature Event

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PRESENTERS
INDUSTRYInformation and Media Publishing
WEBCASTS
On Demand Webcast

Webcast: Pricing Optimization, Packaging and Strategy to Drive Revenue

In this webcast, we will showcase the best practices and change management techniques being employed by the industry leaders in pricing optimization and the resulting benefits for their CFOs.

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PRESENTERSMark Upson
President and CEO, Scout Analytics
WEBCASTS
On Demand Webcast

Pricing Innovation for the Digital Economy: Yield Management and Targeted Pricing Plans

The rapid growth of Cloud and mobile technologies has brought both challenges and opportunities to digital businesses. Increased demand across multiple channels has not necessarily equated to more revenue, so digital businesses are looking for cost-effective solutions to increase revenue yield from this growing demand.

Join Matthew Shanahan, SVP of Strategy at Scout Analytics, as he shares how pricing innovation can fuel revenue growth.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Analytics
PARTNERSVindicia
WEBCASTS
On Demand Webcast

Subscribed 2012 - San Francisco

Come see a live demonstration of Scout® Yield Optimizer at Zuora’s Subscribed 2012 event in San Francisco. Scout Yield Optimizer extends Z-Billing with both usage metering and pricing optimization solutions for increasing digital subscription revenue.

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PRESENTERSMatt Shanahan
Senior Vice President, Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

How Behavioral Analytics Can Boost Your Subscription Revenues by 10 to 15%

Digital information providers have two major goals:

  1. Keep subscribers engaged and better understand what they find valuable.
  2. Drive revenue and attract more subscribers, and retain them for several years after acquisition.

 

Join Dylin Webster, Director of Sales for Scout Analytics, for an executive webcast focused on behavioral analytics.

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PRESENTERSDylin Webster
Practice Director, Scout Analytics
WEBCASTS
On Demand Webcast

Fundamentals of Behavioral Targeting for Publishers

Join Matt Shanahan, Senior Vice President of Strategy with Scout Research, for an executive webcast introducing the fundamentals of the behavioral targeting method. Matt will explain how publishers can use behavioral targeting to achieve greater ROI results for any campaign, ranging from editorial and audience development to lead generation and event marketing.

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Research
WEBCASTS
On Demand Webcast

Customer Spotlight: Adopting a Data-driven Pricing Process

Join Garrett Schemmel, Director of Brand Management with Penton Media, and Roberto Jusino, Director of Revenue Advisory Services with Scout Analytics, for an exclusive webcast on implementing data-driven pricing.

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PRESENTERSGarrett Schemmel
Director of Brand Management, Penton Media

Roberto Jusino
Director of Revenue Advisory Services, Scout Analytics
INDUSTRYB2B Media Publishing
WEBCASTS
On Demand Webcast

Fundamentals of Pricing Digital Subscriptions

Learn how to optimize digital subscription revenue in a live webcast with Matt Shanahan, senior vice president of strategy with Scout Research. Attend this briefing on the fundamentals of pricing digital subscriptions and learn how to...

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PRESENTERSMatt Shanahan
SVP, Strategy, Scout Research
INDUSTRYSaaS, Publishing
WEBCASTS
On Demand Webcast

The Management of SaaS/Cloud Customer Lifetime Value

Customer Lifetime Value is one of the essential metrics for any SaaS/Cloud application vendor. CLV is what remains after the CAC (Customer Acquisition Cost), and the CRC (Customer Retention Costs), are subtracted from the revenues of the relationship. The actual duration of that relationship, therefore, is of paramount importance – far too vital to be left unattended. Questions are left on the table, including:

  • What are the milestones of the customer lifecycle?
  • Where are the vulnerable points of potential churn?
  • How should customer portfolios be segmented into up-sell, cross-sell and renewals?
  • Who should authentically "own" the profitability management of the ongoing relationships?


Join Mikael Blaisdell, Publisher of The HotLine Magazine, for a thought leadership session on the realities of CLV and effective customer retention strategies in the SaaS/Cloud sector. More...
PRESENTERSMikael Blaisdell
Publisher, The HotLine Magazine

Matt Shanahan
SVP of Strategy, Scout Analytics
WEBCASTS
On Demand Webcast

Growing Event Revenue from Your Current Audience

Events – whether in-person or virtual – are playing an increasingly prominent role in B2B media revenue growth. So how do publishers capitalize on this up-and-coming trend? Join Amandeep Sandhu, director of audience engagement and analytics for UBM Electronics, and Matt Shanahan, Scout Research’s senior vice president of strategy, as they walk through strategies focusing on how to optimize event revenue.

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PRESENTERSAmandeep Sandhu
Director, Audience Engagement & Analytics, UBM Electronics

Matt Shanahan
Sr. Vice President, Strategy, Scout Analytics
INDUSTRYB2B Media Publishers
WEBCASTS
On Demand Webcast

American Business Media Annual Conference 2012

Matt Shanahan, Scout Research's senior vice president of strategy, will be providing commentary and insight about new research findings at this year's American Business Media conference. The research findings will include a breakdown of revenue and contribution numbers for revenue streams in print and digital media, as well as how behavioral analytics drive more revenue optimization. More...
PRESENTERS
WEBCASTS
On Demand Webcast

Pricing Strategies for Credit & Financial Trials and Renewals

In a challenging economy, the credit and financial industry has endured plenty of obstacles. But, with the right knowledge on your side, no obstacle is insurmountable. Ed Golod, Scout’s credit and financial practice director, and guest speaker Meghan Rath, senior online account executive with SourceMedia, discuss how to convert more trial subscriptions, eliminate retention risk, and how to use data-driven sales to target the best customers for up-sell.

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PRESENTERSMeghan Rath
Sr. Online Account Executive, SourceMedia

Ed Golod
C&F Practice Director, Scout Analytics
INDUSTRYCredit & Financial
WEBCASTS
On Demand Webcast

Increasing Revenues in Science, Technical & Medical Publishing by 10 to 15%

Join Scout Analytics for an informative 30-minute look at how behavioral analytics can increase revenues in the science, technical and medical publishing industry. Learn about pricing strategies, audience monetization and how to get the most out of user engagement.

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PRESENTERSMark Upson
President & CEO, Scout Analytics

Dylin Webster
STM Practice Lead, Scout Analytics
INDUSTRYSTM Publishing
WEBCASTS
On Demand Webcast

Customer Success + Exception Management = Revenue and Profit

There are many reasons to have a “standard” process for customer on-boarding, adoption, renewal, and the other phases of the customer lifecycle. But the truth is that every customer and user is unique — and if you’re only following a standardized process for onboarding you’re leaving revenue and profit on the table.

The best approach is to define a standardized process for each phase of the customer lifecycle, then proactively monitor and manage exceptions.

Join our webcast to discover how you can use exception management to have a direct, measureable impact on revenue and profit and learn:

•    How to optimize your customer onboarding process to ensure that all your customers are successful
•    When and why to conduct business reviews and manage a renewal process
•    How to engage proactively with the right customer, with the right play, at the right time

Scout Upcoming Webcast

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PRESENTERSAndy Buchanan
Solutions Engineer for Scout, ServiceSource
WEBCASTS
On Demand Webcast
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