I run ads for two brands that could not be more different. One sells a high-ticket coaching program. The other is a Shopify skincare store with cute labels and lots of UGC. I used Hyros for the coaching funnel and Triple Whale for the store. Then I swapped them for a month to see what broke.
Here’s what happened, plus what actually made me money.
If you’d like another head-to-head view, check out this detailed Triple Whale vs. Hyros comparison that breaks down even more data points and use cases.
My Setup (Real Life, Messy Desk)
- Coaching funnel: Facebook + YouTube ads → webinar → sales calls on Zoom. Checkout on a custom page.
- Skincare store: Shopify + Klaviyo + Facebook + TikTok + Google. Lots of creatives. Daily changes.
- Seasons: I ran both through two big rushes—summer sales and Black Friday/Cyber Monday.
You know what? Both tools work. But they shine in different spots.
Hyros: Where It Clicked For Me
Hyros felt like a tracking nerd that lives inside my funnel. It saw the touch points that ad platforms glossed over.
Real example from my coaching funnel:
- I added the Hyros watcher script on all pages, set up call tracking numbers for the sales team, and sent events back through Facebook’s Conversion API.
- In the first 30 days, Hyros matched 68% of closed deals to a real ad click or email touch. Facebook showed only 24%. That gap mattered.
- Once I fed Hyros data back to Facebook, my cost per booked call dropped 18% over four weeks. That’s with the same spend and the same ads. Wild.
Two more wins:
- Hyros showed that 22% of sales came from people who first watched YouTube, then clicked an email, then booked a call. I would’ve missed that chain.
- It tracked phone sales cleanly. The rep said, “This lead saw a retargeting ad yesterday,” and the data backed it up. No more guesswork.
Where it annoyed me:
- Setup took me a full weekend—scripts, thank-you pages, custom call flows. I pinged my dev twice.
- It’s pricey. My plan ran just under $800 per month at the time. Worth it for high-ticket, but you feel it.
Who it fits:
- Coaches, courses, agencies, anything with calls or long sales cycles. If you need to see what happened over weeks, Hyros is great.
Before I move on, I should mention that I’ve also run attribution for a few, let’s say, “spicier” niches—namely subscription-based adult dating offers. Those brands live and die by finding traffic sources that actually allow their ads and convert cold visitors. If you operate in that world (or are just curious about which networks convert best), this rundown of the best sex-dating websites to try in 2025 breaks down which platforms are growing, what demographics they pull, and why they’re worth testing with Hyros-level tracking so you don’t waste ad spend.
A related angle that often gets overlooked is hyper-local intent. For example, marketers targeting massage-parlor or “meet-up” traffic in a specific city can learn a ton from reading an insider review like the Rubmaps Friendswood breakdown—it spells out foot-traffic patterns, pricing expectations, and user sentiment, all of which help you craft geo-targeted ads that actually resonate instead of spraying budget blindly.
For readers who want an even deeper dive, I put together a full Hyros vs. Triple Whale teardown that walks through dashboards, attribution models, and actual ad set pivots.
Triple Whale: Where It Shines Bright
Triple Whale felt like a control room for Shopify. It pulled ad costs, sales, LTV, and creative data into one clean screen. I could breathe.
Real example from my skincare brand:
- During a seven-day promo, Triple Pixel attributed 49 extra orders that Facebook missed. Most were from iOS.
- MER (total revenue / total ad spend) went from 1.4 to 1.8 after I turned off seven TikTok ad sets that looked good in-platform but lost money on the Triple Whale dashboard.
- Creative Cockpit showed one hook where the first three seconds held viewers longer. We made five new edits around that hook. Those edits gave us a 26% lower CPA the next week.
More good stuff:
- I loved the Profit dashboard. I set product costs, shipping, and discounts. It showed real profit, not just top-line fluff.
- Cohorts told me this: TikTok first-time buyers had 35% lower 60-day LTV than Facebook buyers. So we pulled back TikTok bids and pushed more post-purchase email. That gap narrowed to 22% over a month.
Where it bugged me:
- My COGS were off the first week because I forgot to map two variants. Oops. Numbers looked weird till I fixed it.
- Creative labels in the ad accounts matter. If your naming is messy, their insights get messy too.
What I paid:
- My plan was a little under $400 per month for that store. Clean onboarding. Support was fast.
Who it fits:
- Shopify brands, plain and simple. If you watch daily profit and test lots of creatives, this is your jam.
For anyone pricing out the field, here's my test of six Triple Whale alternatives so you don't light budget on fire while you shop.
Swap Test: Using Each Tool Outside Its Sweet Spot
I tried Hyros on my Shopify store for a month:
- It tracked fine, but it felt heavy. I missed the ready-made MER view, SKU profit, and creative rollups. I kept checking Triple Whale for that.
I tried Triple Whale for my coaching funnel:
- It got the paid traffic and Shopify sales right, but once the lead moved to calls and Zoom, I lost the thread. No phone tracking, no deep funnel mapping like I had with Hyros.
So yes, both can “work,” but each has a lane.
If you're debating other ad-tracking stacks, my Cometly vs. Hyros face-off shows where Hyros still pulls ahead and where it stumbles. For a broader comparison set, you can also skim this overview of the best Hyros alternatives that ranks and reviews the other big players.
Real Numbers I Care About
- Hyros: -18% cost per booked call after sending better conversions back to Facebook. 68% of sales linked to real clicks or emails.
- Triple Whale: MER up from 1.4 to 1.8 in one week by cutting losing ad sets. 26% lower CPA from a new hook set. 49 “missing” iOS orders found.
These wins paid the bills. Not all weeks were that clean. But trends held.
Setup, Support, and Little Headaches
Extra note: if you want to layer in revenue-usage insights beyond pure attribution, Scout Analytics offers a slick way to see how customer behavior translates into dollars.
- Hyros setup: scripts on every page, call tracking, email tracking, API events. A bit technical. My rep was helpful. I needed dev help twice.
- Triple Whale setup: install app, add the pixel, connect ad accounts, set costs. I was live in under an hour. Fixing COGS took another 20 minutes.
A tiny gripe on both: naming. If your UTM tags and ad names are chaos, both tools will confuse you. Clean names, clean data.
Cost vs. ROI (How I Think About It)
- If one closed deal pays for your month, Hyros is a yes. It helped me find calls worth chasing.
- If your margin swings by creative and channel, and you live in Shopify, Triple Whale makes it very hard to lie to yourself.
I know that sounds blunt. But profit beats vibes.
Who Should Pick Which?
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Pick Hyros if:
- You sell high-ticket, run calls, or have long buyer journeys.
- You want strong cross-channel tracking and better signals back to ad platforms.
- You can handle a heavier setup and higher price.
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Pick Triple Whale if:
- You run Shopify and care about daily profit, MER, and creative testing.
- You need quick setup and a clean view that your team actually uses.
- You want simple answers: what to cut, what to scale, what made money.
Could you use both? Sure. I run both when the store and the funnel share ad budgets. But for most, one is enough.
Small Quirks That Mattered To Me
- Hyros call tracking saved two “lost” deals. A rep forgot to tag source; Hyros had it tied to a specific retargeting ad. We kept that ad live and booked four more calls that week.
- Triple Whale flagged that one viral UGC ad was driving cheap traffic but low AOV. I set a rule: scale only if A